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Home » Publications » Free Presbyterian Magazine » 2018 » November 2018 » A First World War Advertisement

A First World War Advertisement

Victory. The surest way of winning the War is by realising that God must be first in the individual lives of each person and in the corporate life of the nation, and by carrying this realisation into practice – God’s honour, God’s will first – then God can give the victory, and who shall stay His hand?

Please read carefully: “O that thou hadst hearkened to My commandments! Then had thy peace been as a river, and thy righteousness as the waves of the sea” (Is 48:18). “Beware that thou forget not the Lord thy God . . . and . . . say in thine heart, My power and the might of mine hand hath gotten me this wealth. But thou shalt remember the Lord thy God; for it is He that giveth thee the power to get wealth . . . If thou do at all forget the Lord thy God . . . ye shall surely perish” (Deut 8:11,17,19). “Therefore shall ye keep all the commandments which I command you this day, that ye may be strong, and go in and possess the land whither ye go to possess it” (Deut 11:8). “For if ye diligently keep all these commandments which I command you, to do them, to love the Lord your God, to walk in all His ways, and to cleave unto Him; then will the Lord drive out all those nations from before you, and ye shall possess greater nations . . . than yourselves. . . . There shall no man be able to stand before you; for the Lord your God shall lay the fear of you and the dread of you upon all the land that ye shall tread upon, as He hath said unto you” (Deut 11:22,23,25).

“Take with you words, and turn to the Lord” (Hosea 14:2). “Him that cometh to Me I will in no wise cast out” (John 6:37).1


1Under the heading, “Excellent War Message”, these paragraphs were reprinted in The Free Presbyterian Magazine for August 1916. The then editor prefaced the reprint of the advert thus: “The following message appeared as a large advertisement in the London Daily Mail of 18th July. It must have cost several pounds. We sincerely thank the party or parties who inserted it.” In today’s values the cost would correspond to several hundred pounds.

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